What is Home Staging(tm), and Why Does it Work?

May 3, 2008
living room-vacant
living room-after

There are fads, and there are lasting changes in industries. I believe that home staging is a lasting change. I don’t watch TV as a rule, and have never seen the decorating shows or even the real estate shows. I do spend huge amounts of time viewing REAL homes, and I know what looks market-ready. I’m also a design magazine junky. So when I decided to complement my real estate practice with professional home staging, I went to stagedhomes.com and Barb Schwarz, the Creator of Home Staging ™. I took classes and participated in an actual staging, and poured over the website and “staging university” for ideas. I had a vacant home for sale for several months, and after staging just the living room it sold to the next buyer. Staging doesn’t have to cost a lot of, or any, money! It’s a service that I offer my clients, and if I am renting accessories for them it is at my cost.
What does Staging mean to you? How you live in your home and how you stage your house to sell are two different things. You are going to pack to move anyway, so do it now, not later. Collections need to be packed away. In the kitchen you are selling counterspace, not appliances. Clean, clean, clean! Stage the outside, too. If you can’t see it, you can’t sell it. Cut back overgrown shrubs, edge the walk. You only make that first impression once, and some buyers will be doing “drive bys” in advance.
Rememember that an investment in Staging is considerably less than a major price reduction.
Want more tips or a consultation? Send an email to My Website or call 508-221-2286. I love to Stage(tm)!
This is a Staging that I did on Cape Cod. After photos by Peter Winson


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